If the room needs a calm focal point, choose a piece with space and restraint. If it needs more presence, go larger rather than busier. Most collector mistakes come from choosing an image for the wall size before choosing it for the atmosphere.
Print Guide
How to choose a print
Choosing a fine art print is usually less about rules and more about atmosphere, scale, and where the work will live. This guide follows the same collector logic used on the live site: start from the feeling you want in the room, then choose the size and presentation that support it.
01
Start with the feeling you want in the room
The most useful starting point is not the exact wall measurement. It is the emotional role of the work. Some photographs are quiet and meditative. Others carry more contrast, more depth, or more stillness. Start there first. Once the mood is right, the size and framing decisions become much easier.
02
Choose the right scale for the wall
Size changes the feeling of a work more than most people expect. The same photograph can feel intimate, balanced, or architectural depending on the edition size.
60 x 48 cm
A strong entry point when you want a calmer footprint, are styling a smaller wall, or want the work to sit inside a layered gallery wall.
Often the easiest size to place in living rooms, bedrooms, and hallways.
90 x 72 cm
A versatile collector size that gives the image more presence without pushing the room too hard. Often the safest choice if you want impact with restraint.
Works especially well above sideboards, sofas, and wider wall sections.
120 cm and above
Best when you want the work to lead the room. These larger formats are offered as print-only editions and are ideal when you plan the framing locally or want a custom installation.
Designed for larger walls, hospitality spaces, or collectors who want real scale.
03
Think about placement before you buy
A photograph should feel intentional in the space around it. Consider the wall width, furniture below it, and how much negative space you want around the work.
- Step back and decide whether the room needs one quiet focal point or a lighter supporting work.
- Let the mood of the image match the room. Darker nocturnes can feel very calm in bedrooms and studies, while lighter winter scenes often work beautifully in open spaces.
- If you are unsure about the size, send a quick wall photo and the studio can prepare a mockup before you decide.
04
Decide between print only and framed
The framed presentation is the most complete option for collectors who want the studio to handle the final look. Print only is the most flexible route when you want a custom frame, already have a local framer, or need one of the largest available sizes.
Print only
Best if you already work with a trusted framer, want full control over the final presentation, or need a larger size that is not offered framed from the studio.
Framed
For available sizes below 120 cm, the framed option includes the print, black frame, white passepartout, and museum glass, ready for a calmer collector presentation.
Every print includes a white border / passepartout margin, and framed works are always physically larger than the printed image because of the mount and frame profile.